DEADLINE PERFORMANCE
California started our story. Phoenix is home. The desert is where we prove ourselves.
I’m Francisco Guzman. My brother Jonathan and I started Deadline Performance in California and expanded to Phoenix, Arizona—the city that raised us and the community we’ll always stand behind.
We built Deadline to put serious off-road lighting within reach, backed by a lifetime warranty and people who care about every customer. About 40 minutes from home, the desert is our proving ground. We ride, test, learn, and push to make every product better.
We’re here to earn our place among the biggest names in off-road lighting. We’ll do it with hard work, products we believe in, and a promise to stand behind our community. We’re building this brand one rig, one trail, and one customer at a time—and we’re just getting started.
Deadline Performance — The Empire of Illumination.
Our Experts in Performance, Engineerd Without Compromise
At Deadline Performance, we develop systems with one standard in mind.. performance first, always. From high-output lighting engineered for extreme terrain to turbo systems built for measurable power gains, everything we offer is designed with purpose, durability, and real-world application at the forefront.
​
We do not chase trends or build for appearance alone. Every product is engineered to deliver results.. structural strength, consistent output, and measurable performance improvements. Our focus remains on disciplined design, tested functionality, and scalable solutions that support serious builds and serious expectations.
​
Innovation for us isn’t about flash, it’s about execution. We engineer with intention, refine with precision, and release only what meets our standards.
